Just because we’re social distancing doesn’t mean we aren’t going to gather (respectfully) around a grill and slam a few cold ones while Toby Keith Spotify Radio is blasting through the neighborhood. I can already hear Karen telling me to turn it down...
Americans will be doing what we do best… overindulging on beer, food, and fun. Consumers will also be looking for 1-stop shopping and bundles with the extended weekend coming up.
As Coronavirus continues to spread and uncertainty has become the norm, we have been amazed at the response from the craft beverage industry. It is clear the this industry puts the safety of its customers and staff above all else.
Times like these require everyone to think creatively. The next few weeks/months are going to be extremely challenging. That’s where we can help! Over the past couple of days we have had numerous conversations with breweries looking to innovate and we’d like to share one idea in particular that we think can be a game changer for your business.
It’s the most wonderful time of year! The holidays are upon us and it’s time to eat too much, drink too much, and find exotic ways to escape your family for a few hours of peace…
Don't miss out on one of the biggest consumer spending days of the year. Here are four simple ideas on how to capitalize on Black Friday/Cyber Monday that we’ve stolen from our brewery partners and claimed as our own:
Did you know we help our partners sell more than craft beer?…
Our vision is to support all crafts and artisan flavors. Anything dark, amber, tart, hoppy, or oaky. Served in a pint, neat, or on the rocks.
Sure, we are known for craft beer, but we recently had our first success with Dry County’s first spirits release: Old-Fashioned 70 proof pre-ready cocktail. Dry County is one of the first Georgia Breweries to take advantage of new state laws allowing it to sell both beer and liquor, which is great for all us beer and bourbon lovers. The results of Dry County’s first spirits launch? Sold out online and in the taproom!
Crisp, sweet, and refreshing doesn’t sound like your normal beer. That’s because its beer’s distant cousin: Cider. CraftCellr also partners with cideries, such as Atlanta’s first cidery, Urban Tree. By utilizing our mobile platform, Urban Tree was able to efficiently sell its limited-releases direct to consumer, while giving CraftCellr’s community of beer geeks an introduction to a new craft beverage category.
Why not just cover all the craft beverage bases by working with artisan bottle shops too…. Check. The Maltidudes at Maltitude Bottle Shop in Columbus Georgia drive sales and awareness of exciting new product drops from their distributors via CraftCellr. Maltitude customers can sign up to receive sms notifications about new drops and get first right of refusal to buy beer, wine, and spirits for pick up at the shop.
Basically the story goes: if your product is aged in a barrel, comes from a tree, has bubbles, or is served best with ice, CraftCellr can help you connect with your customers and maximize your direct to consumer revenues.
*Photo by Adam Wilson on Unsplash
