Selling out a release doesn’t come easy these days. Every brewery release, high-demand or low, comes with its own set of issues.
How do I generate more awareness? How do I manage long lines and wait times? How do I make my release more unique and exciting?
The answer is simpler than you think…. Technology.
Monday Night Brewing adopted CraftCellr’s platform to capitalize on one of its most anticipated releases of the year, Tears of my Enemies. Hot off the heels of winning a bronze medal at the 2017 Great American Beer Festival, Monday Night released two variants (Barrel-Aged and Scotch-Aged) of Tears of my Enemies through CraftCellr’s custom branded web-app.
The result? One Bourbon, One Scotch, One Sell Out.
GENERATE MORE AWARENESS
Convert “likes” into sales. Monday Night has used CraftCellr as a launching pad for a number of its releases. The main channels for driving sales? Text messages and social media. Driving presales is as easy as sending out a custom text message to subscribers or posting a link to social.
REDUCE LONG WAIT TIMES
Long lines are a good thing! It means you are making great beer. But long waiting times are another story. By allowing its most avid fans to pre-purchase and skip the line or pick up later in the week, Monday Night dramatically reduced wait times and operational burden on its staff.
CREATE SOMETHING UNIQUE
Has anyone else noticed there’s a lot of new breweries out there? The days of “if you build it, they will come” are over. It’s time to be creative. It’s time to get scrappy. Monday Night put itself out on the bleeding edge of technology, because they wanted to create a better consumer experience. Mission accomplished.
