We are excited to announce that starting tomorrow CraftCellr is officially rebranding to Oznr!
But why…
Because when you have a chance to make your startup name even more abstract… you take it.
Just kidding.
Ultimately our team didn’t feel a connection with the name CraftCellr. It wasn’t aspirational enough for us, our partners, and our consumers. If we are being honest, it was downright corny.
You could say there was room for improvement. We wanted to hit the reset button and create something unique and authentic.
What the hell does Oznr even mean?
Oznr is our way of paying homage to our bootstrapping roots. CraftCellr was founded and built out of Founder Eric Thelen’s home on Osner Drive in Atlanta. Our hope is that Oznr will a constant reminder of the daily grind and the amazing local communities that helped us achieve success.
What’s the deal with your new logo?
That’s Ozzy. He’s a big ass whale. Over time, he’s going to unlock access to the nation’s most hyped can/bottle releases, bottle societies, and random drawings (for the reallllly rare stuff).
Let’s go hunting…
Do I have to do anything?
Nah, we’ve done all the heavy lifting. Tomorrow our website, social profiles, and apps will all change to Oznr branding. Just update your iOS and Android apps to see the new look and feel.
If you see any extraneous CraftCellr references, forgive us in advance. We will make sure to clean them up asap.
Shout outs:
Shout out to all our OG CellrDwellrs out there who supported us from day one. We will forever be in your debt!
Big shout out to Brian Steely at Steely Works who designed our new visual ID. We have a ton of respect for Brian’s design work within the beer and music communities and are stoked at how the branding turned out. You rock Brian!
